Henkel -- maker of "toilet power balls," which you hang from the sides of toilets -- really has a thing for boy bands. First, via TBWA Italy, they created an interactive video featuring a boy band where you could get those boys good and wet.
Now, working with agency Shackleton, Henkel decided that a routine trip to a mall toilet had to get a little more interesting. It asked women to flush before they used the bathroom. Then, the walls fell away, and hot men seranaded the women with "Flush to Paradise," literally breaking up some limescale and at the end, presenting them with a pack of Bref Balls.