Hennessy's first Oscars commercial is directed by Ridley Scott
VFX-heavy spot pays homage to the Oscars statuette and the cognac's seven flavors
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Hennessy has tapped Sir Ridley Scott, fresh off a Super Bowl spot, for its first Oscars ad.
The liquor brand is promoting its Hennessy X.O cognac in "7 Worlds," a mix of epic drama and sci-fi odyssey. The video highlights the seven notes of X.O and pays homage to the Oscars with a scene that includes colossal golden figures similar to the Oscars award statue.
Scott, who directed films including "Alien," "Blade Runner" and "Gladiator," created a four-minute film for the brand that will air on Hennessy's site during the Oscars on Feb. 24. A 60-second version airs during the show on ABC.
This is the latest commercial work for Scott, who most recently directed a short film for Turkish Airlines, a piece of which aired during Super Bowl LIII. It was his first commercial work in nearly 20 years.
The VFX-heavy spot was conceived by DDB Paris, crafted with RSA Films and features post-production by MPC, which created a "behind the scenes" film, seen below, showcasing production techniques. All of the films were shot in Prague.
Carsten Keller, Head of CG explains: “Based on the agency’s concept and Ridley’s storyboard interpretations, we came up with visual references of how the campaign could look, along with technical breakdowns. There was always a clear plan in place and a lot of discussion upfront before any CG was done. Each world had a clear narrative and we knew how we wanted to create a lot of the elements."
Credits
- Date
- Feb 12, 2019
- Agency :
- DDB-Paris
- Client :
- Hennessy
- Director :
- Ridley Scott
- Global Chief Marketing Officer :
- Thomas Moradpour
- Global Chief Marketing Officer :
- Michael Aidan
- Global Chief Marketing Officer :
- Antoine Varlet
- Hennessy X.O Brand Director :
- Emmy Aoun Gestin
- Producer :
- Debbie Garvey
- Director of Photography :
- Dariusz Wolski
- 1st AD :
- Raymond Kirk
- Production Designer :
- Marc Homes
- Costume Designer :
- Charlotte Law
- Make up :
- Polly Earnshaw
- Editor :
- Jim Weedon
- MPC Head of CG :
- Carsten Keller
- MPC Creative Director :
- Ryan Jefferson Hays
- MPC 3D Supervisor :
- Boyo Frederix
- MPC 2D Supervisor :
- Rod Norman
- MPC Head of FX :
- Selcuk Ergen
- MPC Producer :
- Tomek Zietkiewicz
- Sound Production :
- The
- Sound Production :
- Grand Central Recording Studios
- Composer :
- Daniel Pemberton
- Sound Designer :
- Oliver Tarney
- Head of Music :
- Jerome Alquier
- Sound Mixer :
- Raja Sehgal
- Grade :
- Stephen Nakamura
- Grade :
- Company 3
- Supervising Producer :
- Mark Huffam
- Executive Creative Director :
- Alexander Kalchev
- Creative Director :
- Pierre Mathonat
- Creative Director :
- Alexis Benbehe
- TV Producer :
- Quentin Moenne Loccoz
- Managing Director :
- Xavier Mendiola
- Managing Director :
- Kai-Lu Hsiung
- Executive Producer :
- Debbie Garvey
- Managing Director :
- Emmanuel Guiraud
- Executive Producer :
- Annabelle Fournier
- Producer :
- Lida Ordnungiova
Need a credit fix? Contact the Creativity Editors
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