Hero Image (Pick of the Day)

Hero Image (Pick of the Day)

Hennessy's first Oscars commercial is directed by Ridley Scott

VFX-heavy spot pays homage to the Oscars statuette and the cognac's seven flavors

Published On
Feb 12, 2019

Editor's Pick

Hennessy has tapped Sir Ridley Scott, fresh off a Super Bowl spot, for its first Oscars ad.

The liquor brand is promoting its Hennessy X.O cognac in "7 Worlds," a mix of epic drama and sci-fi odyssey. The video highlights the seven notes of X.O and pays homage to the Oscars with a scene that includes colossal golden figures similar to the Oscars award statue.

Scott, who directed films including "Alien," "Blade Runner" and "Gladiator," created a four-minute film for the brand that will air on Hennessy's site during the Oscars on Feb. 24. A 60-second version airs during the show on ABC.

This is the latest commercial work for Scott, who most recently directed a short film for Turkish Airlines, a piece of which aired during Super Bowl LIII. It was his first commercial work in nearly 20 years.

The VFX-heavy spot was conceived by DDB Paris, crafted with RSA Films and features post-production by MPC, which created a "behind the scenes" film, seen below, showcasing production techniques. All of the films were shot in Prague. 

Carsten Keller, Head of CG explains: “Based on the agency’s concept and Ridley’s storyboard interpretations, we came up with visual references of how the campaign could look, along with technical breakdowns. There was always a clear plan in place and a lot of discussion upfront before any CG was done. Each world had a clear narrative and we knew how we wanted to create a lot of the elements."

 

About

Credits

Date
Feb 12, 2019
Agency:
DDB-Paris
Client:
Hennessy
Director:
Ridley Scott
Global Chief Marketing Officer:
Thomas Moradpour
Global Chief Marketing Officer:
Michael Aidan
Global Chief Marketing Officer:
Antoine Varlet
Hennessy X.O Brand Director:
Emmy Aoun Gestin
Producer:
Debbie Garvey
Director of Photography:
Dariusz Wolski
1st AD:
Raymond Kirk
Production Designer:
Marc Homes
Costume Designer:
Charlotte Law
Make up:
Polly Earnshaw
Editor:
Jim Weedon
MPC Head of CG:
Carsten Keller
MPC Creative Director:
Ryan Jefferson Hays
MPC 3D Supervisor:
Boyo Frederix
MPC 2D Supervisor:
Rod Norman
MPC Head of FX:
Selcuk Ergen
MPC Producer:
Tomek Zietkiewicz
Sound Production:
The
Sound Production:
Grand Central Recording Studios
Composer:
Daniel Pemberton
Sound Designer:
Oliver Tarney
Head of Music:
Jerome Alquier
Sound Mixer:
Raja Sehgal
Grade:
Stephen Nakamura
Grade:
Company 3
Supervising Producer:
Mark Huffam
Executive Creative Director:
Alexander Kalchev
Creative Director:
Pierre Mathonat
Creative Director:
Alexis Benbehe
TV Producer:
Quentin Moenne Loccoz
Managing Director:
Xavier Mendiola
Managing Director:
Kai-Lu Hsiung
Executive Producer:
Debbie Garvey
Managing Director:
Emmanuel Guiraud
Executive Producer:
Annabelle Fournier
Producer:
Lida Ordnungiova

Need a credit fix? Contact the Creativity Editors

Industry
Project Type