Y&R and DUCK embark on a 12 spot campaign for the U.S. Olympic Committee. The work features the stories of American Olympic athletes like wrestler Henry Cujedo and boxer Queen Underwood, told through some incredibly adorable animation.
The Cujedo story, directed by Hsinping Pan, is about the athlete's devoted and hardworking mom, weaving in details about his mother's entry into the U.S. to watching her son compete in a state tournament by driving 20 hours through a snowstorm.
Underwood's story centers on her sister's encouragement rignside, through a sequence full of typography and stick-figure animations, directed by Chris Harding.
Other upcoming spots will center on athletes including track and field competitor Bershawn Jackson and gymnast Jon Orozco.