U.S. Olympic Committee : Henry Cejudo

Stories of Olympic athletes.

Published On
Apr 30, 2012

Editor's Pick

Y&R and DUCK embark on a 12 spot campaign for the U.S. Olympic Committee. The work features the stories of American Olympic athletes like wrestler Henry Cujedo and boxer Queen Underwood, told through some incredibly adorable animation.

The Cujedo story, directed by Hsinping Pan, is about the athlete's devoted and hardworking mom, weaving in details about his mother's entry into the U.S. to watching her son compete in a state tournament by driving 20 hours through a snowstorm.

Underwood's story centers on her sister's encouragement rignside, through a sequence full of typography and stick-figure animations, directed by Chris Harding.

Other upcoming spots will center on athletes including track and field competitor Bershawn Jackson and gymnast Jon Orozco.


May 01, 2012
Brand :
U.S. Olympic Committee
Client :
U.S. Olympic Committee
Agency :
Young & Rubicam
Live Action :
B House Films
Animation :
Duck Studios
Director :
Hsinping Pan
Chief Creative Officer :
Jim Elliot
Global Creative Director :
Andrew McKechnie
Global Creative Officer :
Marc Sobier
Creative Director :
Cliff Skeete
Art Director :
Jon Leachman
Copywriter :
Andrew McMurchie
Executive Director, Content Production :
Nathy Aviram
Music Executive Producer :
Jessica Dierauer
Senior Content Producer :
Robert Beck
Producer :
Jona Goodman
Director :
Adam Ballachey
Animation Company :
Duck Studios
Executive Producer :
Mark Medernach
Production Coordinator :
Sophia Richard
Editor :
Amanda Pettibone
Editor :
Katie York
Music :
Elias Arts
Executive Producer :
Kala Sherman
Creative Director :
Greg Griffith
Producer :
Jeff Fiorello
Audio Producer :
Heard City
Executive Producer :
Gloria Pitagorsky
Mixer :
Jodie Levine

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