A Salaryman Escapes the Daily Grind in Booking.com's First Campaign for Japan
W&K Adapts its Theme for a Different Market
Editor's Pick
Booking.com's first campaign for the Japanese market isn't quite as quirky as the Dutch brand's U.S. and European work, but it's nicely done and conveys the same sense of joyous escapism. Created by Wieden & Kennedy Tokyo (W&K Amsterdam is responsible for the global work), it's a good example of an agency adapting its work for a different audience in a way that doesn't change its essence.
The spot, directed by Matthew Swanson at Need, centers on three scenarios involving characters who are much in need of a vacation: a traditional, hard-working salaryman, a couple exhausted by their small kids and a bunch of girls fed up with their tedious workday routine. All of them dream of, and find, a different form of escape. For the parents, it's a hotel with a kids' club to entertain their offspring while they relax, for the girls, it's a traditional gassho-zukuri house in a secluded mountain valley and for the salaryman, it's a tropical retreat that inspires him to beam from ear to ear.
Credits
- Date
- Jul 28, 2015
- Agency :
- Wieden & Kennedy-Tokyo
- Brand :
- Booking.com (Japan)
- Client :
- Booking.com (Japan)
- Executive Creative Director :
- Mike Farr
- Executive Creative Director :
- Tota Hasegawa
- Art Director :
- Matt Moore
- Art Director :
- Kazuhi Yoshikawa
- Copywriter :
- Charlie Gschwend
- Copywriter :
- Kounosuke Kamitani
- Copywriter :
- Takeshi Amata
- Agency Producer :
- Kenji Tanaka
- Digital Producer :
- Reiko Kawaguchi
- Strategic Planner :
- Greg White
- Designer :
- Keisuke Koumae
- Designer :
- Eriko Wakabayashi
- Designer :
- Ayano Takase
- Designer :
- Marek Okon
- Project Manager :
- Lizzie Murray
- Print Traffic :
- Yoko Onodera
- Traffic Assistant :
- Yuri Yoshimura
- Translator :
- Fumie Itake
- Production Company :
- NeeD
- Director :
- Matthew Swanson
- Producer :
- Peter Slowey
- Executive Producer :
- Melissa Culligan
- Editorial Company :
- Cutters
- Editor :
- Aika Miyake
- Post Production Company :
- Cutters
- Post Producer :
- Megumi Irino
- Online Artist :
- Yusaku Yasuda
- Colorist :
- Ben Conkey
- Music Company :
- Walker
- Sound Design :
- BumBum
- Mixer :
- Morita
- Narrator :
- Shinya Oowada
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