Here’s yet another streaming service you’ll pay for but never watch—but with a twist
‘Help Plus’ isn’t real, but the money you’ll fork over every month will go to good causes
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If you’re anything like me, you probably subscribe to half a dozen or more individual streaming services, and rarely watch any of them. Now, the Red Cross in Brazil is having some fun with that common behavior, but inventing one more streaming platform you’ll never watch—but for a good reason.
“Help Plus” looks very real, but it’s all fake. It was created by agency Lew’Lara\TBWA as a fresh way to solicit donations to the Red Cross. Your monthly “subscription” fee with go to humanitarian aid causes instead of just into the void.
They even made this blockbuster trailer for the fake service:
They also created key art and synopses for 100 made-up titles:
The project is “designed to attract donations in a younger and more modern way through humor. And nothing’s more modern than a streaming platform,” said Fernando Lyra, creative director of Lew’Lara\TBWA. “But unlike other subscription services, Help Plus avoids that vague guilt about wasting money by paying and not watching. That’s because the Red Cross São Paulo turns these ‘subscriptions’ into donations for people in distress.”
“With Lew’Lara’s support, we sought to create a creative way of getting people’s attention for donations,” added Bruno Semino from Red Cross São Paulo. “Recurring contributions are essential for the design of long-term programs that enable the effective reduction of beneficiaries’ vulnerability.”
Credits
- Date
- Oct 09, 2023
- Client :
- Red Cross Brazil
- Agency :
- Lew'Lara\TBWA
- CEO :
- Marcia Esteves
- CCO :
- Andre Gola
- Executive Creative Director :
- Rodrigo Tortima
- Executive Creative Direction :
- Rodrigo da Matta
- Creative Director :
- Fernando Lyra
- Art Director :
- Guilherme Sakosigue
- Art Director :
- Rhalybe Aizann
- Art Director :
- Fernando Lyra
- Copywriter :
- Rafael Miessi
- Copywriter :
- Lucas Alcorta
- Managing Director :
- Helena Brant
- Managing Director :
- Maria Pirajá
- Business Team :
- Manuela Mascarenhas
- Business Team :
- Bruna Ayabe
- Business Team :
- Sandra Sales
- Business Team :
- Sofia Seligman
- CSO :
- Raquel Messias
- Strategy Team :
- Bruno Lobo
- Strategy Team :
- Marcela Farran
- Content :
- Daniela Dias
- CDMO :
- Vicente Varela
- Media Team :
- Elenice Galera
- Media Team :
- Marilena Cadena
- Media Team :
- Caroline Gayo
- Media Team :
- Rafael Nascimento
- Media Team :
- Carlos Bonifácio
- Media Team :
- Fernanda Menezes
- CCO :
- Elise Passamani
- Operations :
- Fran David
- Project Management :
- Carolina Galastri
- Project Management :
- Ana Carolina Andrade
- Project Management :
- Thais Rodrigues
- Digital Production :
- Digital Business
- Public Relations :
- Amanda Brandão
- Public Relations :
- Yasmin Zampieri
- Graphic Production :
- Rodrigo Giammarino
- Graphic Production :
- Simone Camacho
- Production Team :
- Izabel Soares
- Production Team :
- Isabela Torquato
- Edition and Finalization :
- Gustavo Murbach
- Movie Production :
- Movietrailer
- Technology Production :
- Bolha
- Executive Director :
- Nagib Nassif Filho
- Director of Operations and Software :
- João Frescurato
- New Business :
- Cristina Pazetti
- Project Manager :
- Ana Assis
- Fullstack Developer :
- Juan Petrus
- Client Approval :
- Bruno Semino
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