Fiat Gets Kids To Belt Up With Superhero-themed SeatBelts
Brazilian innovation encourages backseat safety
May 15, 2013
Encouraging kids to wear their seatbelts can be a trial. So Leo Burnett Brazil created these fabulous seatbelt covers for Fiat in a tie-up with DC Comics' The Justice League. Batman, The Flash and Wonder Woman-themed covers give kids an extra incentive to belt up; particularly important in a country where one of the main causes of child mortality is traffic accidents.