Put Your Own Face on A Bus Shelter Chocolate Ad

Scharffen Berger Appeals to Generation Selfie With Poster Campaign

Published On
Aug 13, 2014

Editor's Pick

Hershey-owned chocolate brand Scharffen Berger appeals to generation selfie in this campaign that allows people in bus shelters to upload their own faces onto posters. All they need to do is take a selfie and post it to Instagram with the hashtag #wonderfullycomplicated. After they've chosen from three different types of chocolate and "personality notes," they can star in their very own personalized chocolate ad (and of course, take a photo of that too, and share it). The campaign is by Camp + King.

Credits

Date
Aug 13, 2014
Agency:
Camp & King
Brand:
Hershey's
Client:
Hershey's
Chief Creative Officer:
Roger Camp
Creative Director:
Rikesh Lal
Associate Creative Director:
Justin Hargraves
Associate Creative Director:
Casey Brewer
Designer:
Dani Saputo
Designer:
Chelsea Nobbs
Photographer:
Alex Farnum
Print Producer:
Amy Guzman
Director, Content Production:
David Verhoef
Digital Production Director:
Dora Lee
Production Company:
unit9
Executive Producer:
Alessandro Pula
Project Manager:
Sandra Popescu
Technical Lead:
Paul Lavery
Back-End Developer:
Krzysztof Kosz
Front-End Developer:
Peter Altamirano

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Project Type