Parents Say Farewell to Their Son and a Whole Lot More in Funny Hertz Ad

Spot From Adam&Eve/DDB London Has a Fresh Take on Familiar Story

Published On
Apr 20, 2015

Editor's Pick

This British ad for Hertz starts out like your typical commercial tear-jerker. A mom and dad help their son pack up the last of his things in a moving van and say a teary farewell as he departs to start a life of his own.

But when they go back inside to brood over a "cuppa," they discover their home is not as it used to be, and every prized possession -- the tea kettle, the coat rack, the satellite dish, the family pet and even the plant grow bags -- is now gone too.

The tag explains: "You can take everything with Hertz Van Rental. Sorry."

The online ad was created out of Adam & Eve/DDB London and directed by Smuggler's Guy Shelmerdine.

Credits

Date
Apr 20, 2015
Brand:
Hertz
Client:
Hertz
Director:
Guy Shelmerdine
Production Company:
Smuggler
Agency:
Adam & Eve/DDB-London
Agency Producer:
Richard Adkins
Chief Creative Officer:
Ben Priest
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Richard Brim
Creative Director:
Matt Woolner
Creative Director:
Steve Wioland
Copywriter:
Frances Leach
Art Director:
Christopher Bowsher
Director, Photography:
Rob Hardy
Production Company:
Smuggler
Producer:
Molly Pope
Executive Producer:
Chris Barrett
Executive Producer:
Fergus Brown
Editor:
Andy McGraw-Stitch
Post Production Company:
MPC-LA

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Project Type