These fake sanitary products highlight 'period poverty'
Packaging created via Adam&Eve/DDB for organization Hey Girls contains items such as socks, newspaper and toilet tissue
Editor's Pick
A new campaign in the U.K. highlights so-called "period poverty" by placing items such as socks and tissues into packaging that looks like that for feminine hygiene brands.
Social enterprise Hey Girls worked with agency Adam&Eve/DDB on the pop-up range, which is called "UNSanitary." It highlights the fact that one in 10 young women in the U.K. are regularly forced to use such unsanitary items in place of real sanitary products because they cannot afford it.
The products were displayed in Asda supermarkets in pop-up stores at the weekend, although they were not actually for sale.
Also as part of the campaign, homeless charity magazine The Big Issue created a special mini-issue about periods, menstrual products, poverty, activism and the environment. HeyGirls also worked with PR agency 3 Monkeys Zeno on influencer content around the campaign, to be displayed across Clear Channel digital advertising screens in shopping malls.
All of the communication links through to the UNsanitary website, where there is more information about period poverty. “We created ‘UNsanitary’ to provoke awareness about the shocking extent of period poverty in the U.K.," said Celia Hodson, founder of Hey Girls in a statement. "Progress is being made, but we knew we needed to do something drastic for large numbers of people to take notice of what so many women and girls are going through. We hope the campaign will rally businesses and the government to instigate more radical changes."
Credits
- Date
- Feb 18, 2020
- Client :
- Hey Girls
- Agency :
- Adam & Eve/DDB
- Chief Creative Officer :
- Rick Brim
- Executive Creative Director :
- Ant Nelson
- Executive Creative Director :
- Mike Sutherland
- Creative :
- Zoe Nash
- Creative :
- Sali Horsey
- Content Creative :
- Helena Hamilton
- Content Creative :
- Francesca Jaconelli
- Agency Producer :
- Nicola Applegate
- Agency Assistant Producer :
- Jake Graham
- Chief Strategy Officer :
- Martin Beverley
- Head of Planning :
- Milla McPhee
- CEO :
- Mat Goff
- Managing Partner :
- Charlotte Cook
- Account Director :
- Kathryn Gooding
- Account Executive :
- Jemima St Aubyn
- Head of Design :
- Alex Fairman
- Designer :
- Mitch Gibbons
- Artworker :
- Sam Stabler
- Retouching :
- Dan Jackson
- Retouching :
- Mark Henry
- Retouching :
- Charlie Townsend
- Motion Designer :
- Edward Christie
- Motion Designer :
- Tom Lockwood
- Motion Designer :
- Hashir Khan
- Head of Delivery :
- Brett Kelsey
- Media Agency :
- Clear Channel
- PR Agency :
- 3 Monkeys Zeno
- Production Company :
- Twenty Twenty
- Producer :
- Frede Spencer
- Director :
- Em Cole
- Editing Company :
- Cain&Abel
- Editor :
- Betty Lishmund
- Editor :
- James Ireland
- Editor :
- Ben Infantino
- Post Production :
- Tom Lockwood
- Post Production :
- Jamie Wathen
- Post Production :
- Nicola Shanks
- Post Production :
- Aleksandra Bulkowska
- Post Production :
- Greda Aleksandraviciute
- Colorist :
- Ben Infantino
- Photographer :
- Em Cole
- Photographic Agent :
- Twenty Twenty
- Retouching :
- Dan Jackson
- Retouching :
- Mark Henry
- Retouching :
- Charlie Townsend
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