Yellow Pages : Hidden Pizza Restaurant Case Study

Lure them in with. . . Pizza!!

Published On
May 13, 2010

Editor's Pick

Clemenger BBDO Melbourne found one way to draw more folks into using the Yellow Pages—free pizza! The agency erected an actual restaurant and promised would-be patrons free food. The catch? The new pizza joint could only be found through the various info resources of the Yellow Pages.

Credits

Date
May 14, 2010
Brand:
Yellow Pages
Client:
Yellow Pages
Agency:
Clemenger BBDO-Melbourne
Chairperson:
James McGrath
Copywriter:
Ant White
Art Director:
Russel Fox
Executive Producer:
Sonia Von Bibra
Producer:
Karolina Bozajkovska
Interactive Producer:
Dean Wormald
Interactive Director:
Tommy McCubbin
Production Company:
Radical Media
Director:
Patrick Hughes
Director, Photography:
Cameron Barnett
Executive Producer:
Karen Bryson
Producer:
Victoria Conners Bell
Editor:
Nigel Karikari
Post Production:
Iloura
Post Production:
Digital Pictures

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Project Type