Axe : High Maintainence Girl
Can you keep up?
Published On
Mar 18, 2012
Editor's Pick
Director Tim Godsall and BBH London create a new series of commercials for Axe Shower Gel that, for once, features men trying to keep up with high-achieving women. These special women all need guys that go the extra mile to keep them happy, and Axe Shower Gel can help with that. The spots are a bit of a turnaround for the brand, which usually tells the "use product, get girl," story in its creative work. But Axe is more than that, the new spots show. It can help you keep (and keep up with) the girl as well.
Credits
- Date
- Mar 19, 2012
- Brand :
- Axe
- Client :
- Axe
- Agency :
- BBH-London
- Global Brand Director :
- Giovanni Valentini
- Copywriter :
- David Kolbusz
- Copywriter :
- Simon Pearse
- Copywriter :
- Dan Morris
- Art Director :
- Emmanuel Saint M'leux
- Art Director :
- Charlene Chandrasekaran
- Art Director :
- Rob Ellis
- Creative Director :
- David Kolbusz
- Producer :
- Rachel Hough
- Team Director :
- Nic Manser
- Director, Strategy :
- Tim Jones
- Strategic Business Lead :
- Richard Lawson
- Strategic Business Lead :
- Keir Mather
- Head of Strategy :
- Jonathan Bottomley
- Director :
- Tim Godsall
- Producer :
- Rick Jarjoura
- Director, Photography :
- Stephen Keith-Roach
- Post Production :
- Framestore
- Editor/Editing House :
- Work Post
- Sound Director :
- Factory Studios
- Production Company :
- Biscuit Filmworks UK
- Executive Producer :
- Orlando Wood
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