Axe : High Maintainence Girl

Can you keep up?

Published On
Mar 18, 2012

Editor's Pick

Director Tim Godsall and BBH London create a new series of commercials for Axe Shower Gel that, for once, features men trying to keep up with high-achieving women. These special women all need guys that go the extra mile to keep them happy, and Axe Shower Gel can help with that. The spots are a bit of a turnaround for the brand, which usually tells the "use product, get girl," story in its creative work. But Axe is more than that, the new spots show. It can help you keep (and keep up with) the girl as well.


Mar 19, 2012
Brand :
Client :
Agency :
Global Brand Director :
Giovanni Valentini
Copywriter :
David Kolbusz
Copywriter :
Simon Pearse
Copywriter :
Dan Morris
Art Director :
Emmanuel Saint M'leux
Art Director :
Charlene Chandrasekaran
Art Director :
Rob Ellis
Creative Director :
David Kolbusz
Producer :
Rachel Hough
Team Director :
Nic Manser
Director, Strategy :
Tim Jones
Strategic Business Lead :
Richard Lawson
Strategic Business Lead :
Keir Mather
Head of Strategy :
Jonathan Bottomley
Director :
Tim Godsall
Producer :
Rick Jarjoura
Director, Photography :
Stephen Keith-Roach
Post Production :
Editor/Editing House :
Work Post
Sound Director :
Factory Studios
Production Company :
Biscuit Filmworks UK
Executive Producer :
Orlando Wood

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Project Type