A Giant Otter Protects Peyton Manning in Otterbox's Gloriously Silly Ads

Ridiculous Fun From the Smartphone Protective Case Brand

Published On
Aug 15, 2017

Editor's Pick

A new campaign for OtterBox, the smartphone and tablet protective case brand, is gloriously silly: it features Peyton Manning -- and a giant otter who's there to protect him at all costs.

In the first of three outdoors-themed spots, seen here, an innocent hiker tries to take a selfie with Manning after meeting him on a hillside, only to get tackled to the ground by the otter. Another sees the safety-conscious otter extinguishing Manning's s'mores, and a third features the otter transporting Manning around like a backpack.

The campaign centers on the idea that just like rugged OtterBox cases, the otter (the brand's mascot, whose name is Ollie) is unapologetically overprotective. In other words, he's always on high alert to keep Manning safe now that he's retired and doesn't have a massive linesman to protect him. There's a local connection: former Denver Bronco Manning is already an official spokesperson for Colorado-based OtterBox, while Crispin Porter & Bogusky's Boulder office created the campaign.

Brigg Bloomquist of Bob Industries directed the spots, which will stream across YouTube, Facebook, Yahoo fantasy sports and football sites, and air during the CBS Thursday Night Football digital pre-game shows.

Credits

Date
Aug 15, 2017
Agency:
Crispin Porter & Bogusky-Boulder
Brand:
OtterBox
Client:
OtterBox
Vice President/Chief Creative Officer:
Ralph Watson
Executive Vice President, Executive Creative Director:
Tony Calcao
Creative Director:
Jason Pierce
Creative Director:
Mark St. Amant
Associate Creative Director:
Ryan Contillo
Associate Creative Director:
Donny Brunner
Vice President/Director, Content Production:
Sloan Schroeder
Integrated Producer:
Alina Moeller
Junior Integrated Producer:
Shelby Hawkinson
Production Company:
Bob Industries
Director:
Brigg Bloomquist
Director, Photography:
Pablo Berron
Producer:
Max Fink
Production Supervisor:
Dana Eudaily
Executive Producer:
TK Knowles
Executive Producer:
John O'Grady
Editorial Company:
Plus Productions
Editor:
Kevin Zimmerman
Assistant Editor:
Bryce Harvey
Assistant Editor:
B Stover
Editorial Executive Producer:
Lennon Barnica
Post Production Company:
Method Studios
Executive Producer:
Cara Lehr
Producer:
Julia Paskert
Lead Flame Artist:
Aiden Thomas
Support Flame Artist:
Louis Schachte
Support Flame Artist:
Emily Irvine
Support Flame Artist:
Jason Frank
Animator:
Norris Houk
Mix and Sound Company:
Lime Studios
Audio Engineer:
Mark Meyhaus
Mix Assistant:
Peter Lapinski
Sound Designer:
Michael Anastasi
Assistant Sound Designer:
Kai Paquin
Mix Executive Producer:
Susie Boyajan
Associate Producer:
Kayla Phungglan
Music Company:
Massive Music
Executive Producer:
Kiki McDaniel
Creative Director:
Tim Adams
Creative Director:
Ben Einziger
Telecine Company:
Company 3
Colorist:
Stefan Sonnenfeld
Senior Producer:
Katie Andrews
Vice President/Managing Director:
Devin Reiter
Group Account Director:
Rob Hofferman
Content Supervisor:
Michelle Robertson
Content Manager:
Ashley Huehnerfuss
Chief Strategy Officer:
Eric Zuncic
Senior Strategist:
Nicole Hering
Senior Business Affairs:
Lisa Gilles
Traffic Manager:
Zach Granowitz

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Project Type