Specialized : Hill
Tour de France ride along.
Published On
Jul 13, 2010
Editor's Pick
Specialized "In It To Win It" campaign, created out of Goodby, Silverstein & Partners, asked online fans to support and ride along with either Andy Schleck or Alberto Contador during the Tour de France. Fans who signed up would see their names on a special "Name Frame" bike and the company would also give away bikes for each of the 21 legs of the tour. The campaign also includes TV and print executions.
Credits
- Date
- Jul 14, 2010
- Brand :
- Specialized
- Client :
- Specialized
- Website Production Company :
- Kurt Noble, Inc
- Associate Creative Director :
- David Kolbusz
- Group Creative Director :
- Margaret Johnson
- Copywriter :
- John Cross
- Creative Director :
- Rich Silverstein
- Agency :
- Goodby Silverstein & Partners
- Executive Producer :
- Peter Albrycht
- Art Director :
- Adrien Bindi
- Agency :
- Goodby Silverstein & Partners
- Creative Director :
- Rich Silverstein
- Group Creative Director :
- Margaret Johnson
- Associate Creative Director :
- David Kolbusz
- Copywriter :
- John Cross
- Art Director :
- Adrien Bindi
- Producer :
- Jim Vaughn
- Production Company :
- Parish Media
- Director :
- Ian Schiller
- Executive Producer :
- Ian Schiller
- Producer :
- Scott Samuelson
- Producer :
- David Lambert
- Director, Photography :
- Gilbert Salas
- Editorial Company :
- Lost Planet Editorial
- Editor :
- Max Koepke
- Music :
- Human Worldwide
- Post Production :
- Spypost
- Effects :
- Spypost
- Flame Artist :
- Darren Orr
- Producer :
- Lori Joseph
- Post Production Supervisor :
- TJ Kearney
Need a credit fix? Contact the Creativity Editors
Project Type
