Dickies : The Hill

Stronger than you imagined.

Published On
Jul 27, 2010

Editor's Pick

Dickies just launched 874 Versus, its first campaign out of Goodby, Silverstein & Partners. The integrated effort includes a series of webfilms celebrating the heritage, and literally, the toughness and endurance of the brand and its signature 874 Work Pant. The films, directed by Dante Ariola, appear on a dedicate site and on the brand's YouTube channel, with more to debut over the coming months, along with broadcast and OOH elements.

Credits

Date
Jul 27, 2010
Client:
Dickies
Brand:
Dickies
Agency:
Goodby Silverstein & Partners
Co-Chairman/Creative Director:
Rich Silverstein
Executive Creative Director:
Rick Condos
Executive Creative Director:
Hunter Hindman
Associate Creative Director:
Marc Sobier
Copywriter:
Jonathan Graham
Copywriter:
Ryan Hoercher
Art Director:
Tim Semple
Art Director:
Matt McFaden
Executive Producer:
Hilary Coate
Broadcast Producer:
Jon Drawbaugh
Worldwide Account Director:
John Coyne
Production Company:
MJZ
Director:
Dante Ariola
Director, Photography:
Greig Fraser
Executive Producer:
Jeff Scruton
Producer:
Natalie Hill
Editorial Company:
Lost Planet
Editor:
Hank Corwin
Executive Producer:
Gary Ward
Producer:
Bill Fortney
Post Production/Effects Company:
ntropic
Post Production/Effects Company:
ntropic
Visual Effects Creative Director:
Nathan Robinson
Executive Producer:
Dana Townsend
Producer:
Melissa Warhaftig
Telecine Company:
Company 3
Colorist:
Stefan Sonnenfeld
Animation Company:
Woodshop Studios
Executive Producer:
Sam Swisher
Creative Director:
Trevor Shepard

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Project Type