Ballantine's : Hino Loudblue
From Instagram to music video.
Published On
Feb 19, 2013
Editor's Pick
As part of its Loud Blue project, devised by Work Club, that adds musical soundtracks to people's Instagram shots via Twitter, whiskey brand Ballantine's has teamed up with Brazilian DJ duo Felguk to create a special crowdsourced music track. The track has taken photos submitted by fans, inspired by the photographic theme "My Brazil", and has turned them into music generated by LoudBlue's algorithim. The original photos feature in the music video. The project and partnership will be launched at a live event to 10,000 people tonight tomorrow night (February 21) in the Brazilian city of Recife.
Credits
- Date
- Feb 20, 2013
- Brand :
- Ballantine's
- Client :
- Ballantine's
- Agency :
- Work Club
Need a credit fix? Contact the Creativity Editors
Project Type
Related work

Ballantine's: Ballantine's social experiment uses people's digital data to help them confront their own fakeness

Ballantine's: 'There's no wrong way' says Ballantine's in global ads celebrating diversity

Ballantine's: Ballantine's : The Microgravity Test
