Detroit based agency Commonwealth McCann premieres this new spot, celebrating Chevrolet's new place on (English soccer team) Manchester United jerseys. The space previously bore the AON Risk Solutions logo, but now sports the iconic Chevy bowtie. The 60-second clip takes on a nostalgic tone-- supporters don the team's red "kit" through the years, from long sleeve to short and from one sponsor to the next.
The spot is part of the "What Do You #PlayFor" campaign and coincides with the launch of www.ChevroletFC.com website, which features an app that allows visitors to try the new uniform on virtually.
Read the Ad Age story for more on the campaign.