HP : Hit Print

Printed life

Published On
Jul 07, 2010

Editor's Pick

Hit Print is the sequel to a short made a year ago by Matt Robinson and Tom Wrigglesworth for a D&AD student challenge.

After the first short appeared, HP approached the two creatives and commissioned them to make a new film. The result, say the directors, was filmed over a week using HP Photosmart printers. The paper was fed in real time and footage sped up until the pages began to animate.