Having had Kevin Hart study his every move in H&M's previous campaign for David Beckham's Modern Essentials collection, the soccer pro finds the whole world copying his fashion choices in a new ad.
In a film promoting the range's Spring 2016 collection, Beckham is staying at a hotel in Lisbon. As he steps outside he finds that everyone in the city -- including dogs, children and hotel staff -- is dressed exactly the same as him. It continues even when he changes into a different outfit. So what will happen when he strips off to take a shower?
The ad is again by Adam&Eve/DDB, which created the Kevin Hart campaign.