H&M Gets Its Own Museum Exhibition for Its Designer Collaborations

Karl Lagerfeld, Stella McCartney, Alexander Wang and More Are Shown Side-by-Side in Oslo

Published On
Oct 27, 2014

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Over the past 10 years, H&M has been bridging the gap between the runway and the street with its hugely popular capsule-collection collaborations with star designers. Now the ongoing H&M Collaborations project is part of art history. Earlier this month, Oslo's Stenersen Museum (Stenersenmuseet) brought together pieces from every collection to date for the two-day exhibition "The First Ten Years: Designer Collaborations H&M 2004-2014," as documented in the video above, released today. The Norwegian art museum's curators say the show was meant to celebrate the "democratization of fashion from the big fashion houses that were once out of reach for most people." The designers featured: Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garçons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, Maison Martin Margiela, Isabel Marant and Alexander Wang.