At a time where so few of us pay any heed whatsoever to air-safety demonstration videos, Air New Zealand seems to have done the impossible: capture our attention entirely. The airline's newest safety demo video features flight attendants dressed as Tolkien-esque elves, and a flight full of hobbit passengers, including a pilot that looks like Gandalf. The airline partnered with the upcoming film, "The Hobbit," which, like the "Lord of the Rings" trilogy, was shot in New Zealand. Watch for a cameo by Peter Jackson -- and the ring of power. The video sat at No. 2 on AdAge's Viral Video chart this week.
Funnily enough, American airline Delta is trying to add some pizzazz to its video as well. It released a pair of new in-flight videos just this week, featuring little funny moments like a man removing his shoelace from the middle of the aisle when instructed to keep aisles clear. It doesn't have the charm of the Air NZ work, but does this herald a new era of in-flight demo videos?