Hola Mexico Festival : Adios Cliches - Mostacho

More than mariachi.

Published On
Jun 01, 2012

Editor's Pick

For the Hola Mexico Film Festival, Alma introduces the "Adios Cliches" campaign, to show that Mexican film is about more than wrestling, tacos and mariachi bands.

Directed by Jorge Colon at Letca, the campaign includes a teaserand a film, as well as a digital component, an iPhone appthat invites you to add a Mexican mustache to your own face.

Credits

Date
Jun 01, 2012
Brand:
Hola Mexico Festival
Client:
Hola Mexico Festival
Agency:
Alma
Chief Creative Officer:
Luis Miguel Messianu
Senior Vice President, Executive Creative:
Diego Yurkievich
Vice President, Group Creative Director:
Hernan Cerdeiro
Art Director:
Hernan Pettinaroli
Copywriter:
Julian Milanesi
Interactive Director:
Luz Maria Velez
Digital Team:
Julian Milanesi
Digital Team:
Hernan Pettinaroli
Digital Team:
David Alvarez
Digital Team:
Francisco Sanchez
Digital Team:
Edward Senf
Social Media Brigade:
Jacob Bacallao
Social Media Brigade:
Larry Gordon
Social Media Brigade:
Silvina Jover
Social Media Brigade:
Beatriz Torres
Social Media Brigade:
Paola Plaza
Production Director:
Diego Colombo
Production House:
Letca Films
Director:
Jorge Colon
Post Production:
Cut Club
Post Production:
Moving Forward Studios
Post Production:
IndieHouse
Sound Design:
Personal Music
App Developer:
Breinmassel Buenos Aires

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Project Type