Players from almost 100 soccer clubs in England and Wales will unexpectedly don their "away," rather than "home," kit on Dec. 26 as they support a charity campaign highlighting homelessness.

The campaign, by Shelter and agency Dark Horses, takes advantage of the festive tradition of soccer games on the U.K.'s Boxing Day holiday. Clubs including Portsmouth, Salford City, Sheffield United and Cardiff have signed up to wear their away shirts to help bring attention to the fact that, in the space of every 90 minutes (the length of a soccer match), 25 households will become homeless in England. Fans will also be encouraged to wear away shirts if attending matches.

Supporting the campaign is a film, also created by Dark Horses, made up of stories based on the classic traditions of Boxing Day football, from a Brighton fan repainting his shed from the club’s famous Blue and White stripes to its green away colours, to a girl coloring on a newspaper, changing Harry Kane’s white Spurs kit to its colored away kit.

Even though the Premier League blocked its clubs' players from taking part on the pitch, several have also decided to throw their weight behind the campaign off the pitch through fundraising, matchday advertising and social media content.

“There is a beautiful simplicity in this idea about the mutual importance of ‘home’ for both football and Shelter," said Melissa Robertson, Chief Executive Officer at Dark Horses, in a statement. "It’s been an incredible initiative to be involved in, and we’ve been overwhelmed by the generosity and support we’ve had from clubs, brands and influencers alike. To see clubs like Preston and Portsmouth being cheered on at home whilst wearing away colors? It’s just never happened before in the history of football, and is properly momentous. We hope the film does justice to this historic occasion. This is a cause that could affect anybody, so it’s on all of us, whoever we support, to help fight it.”