Just in time for the holidays, Air Wick sends a soldier a little bit of home. The Reckitt Benckiser-owned air freshener helped the Fellers, a Raleigh, N.C.- based family of eight, send patriarch Kearen familiar memory-filled scents while he is stationed at the Qatar Air Force base.
This emotional "Home is in the Air" film is agency Droga5's first creative effort for the company. Directed by Keith Ehrlich and produced out of Uber Content, it follows military wife and mother Cortney Feller as she and her six children try to capture comforting scents for Air Wick to recreate in custom candles for dear dad. The smells of homemade apple pie, the baseball glove passed from one generation to the next and the crackling fireplace are all reminders of moments the family has spent together.