Air Wick Sends a Deployed Hero Whiffs of Home
Droga5 and Director Keith Ehrlich Brings Family Together for Holidays in Unique Way
Editor's Pick
Just in time for the holidays, Air Wick sends a soldier a little bit of home. The Reckitt Benckiser-owned air freshener helped the Fellers, a Raleigh, N.C.- based family of eight, send patriarch Kearen familiar memory-filled scents while he is stationed at the Qatar Air Force base.
This emotional "Home is in the Air" film is agency Droga5's first creative effort for the company. Directed by Keith Ehrlich and produced out of Uber Content, it follows military wife and mother Cortney Feller as she and her six children try to capture comforting scents for Air Wick to recreate in custom candles for dear dad. The smells of homemade apple pie, the baseball glove passed from one generation to the next and the crackling fireplace are all reminders of moments the family has spent together.
Credits
- Date
- Dec 11, 2014
- Brand :
- Air Wick
- Client :
- Air Wick
- Agency :
- Droga5
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Creative Director :
- Tim Gordon
- Senior Copywriter :
- Tara Lawall
- Senior Art Director :
- Devon Hong
- Chief Creative Officer :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Executive Producer :
- Adam Perloff
- Broadcast Producer :
- Leah Donnenberg
- Senior Print Producer :
- Joni Adams
- Global Chief Strategy Officer :
- Jonny Bauer
- Group Director, Strategy :
- George Bennett
- Senior Brand Strategist :
- Will Davie
- Head of Communications Strategy :
- Colleen Leddy
- Communications Strategist :
- Bryn Little
- Production Company :
- Uber Content
- Director :
- Keith Ehrlich
- Director, Photography :
- Jackson Hunt
- Executive Producer :
- Steve Wi
- Producer :
- Tracey Karka
- Editorial :
- Cosmo Street
- Editor :
- Mark Potter
- Assistant Editor :
- Jon Allen
- Executive Producer :
- Maura Woodward
- Producer :
- Heather Richardson
- Color Grading :
- Moving Picture Company
- Executive Producer :
- Adina Birnbaum
- Colorist :
- Adrian Seery
- Post Production :
- Switch FX
- Executive Producer :
- Diana Dayrit
- Producer :
- Cara Flynn
- Flame Artist :
- Andrew Rea
- Music :
- Zeitlin Music
- Composer :
- Roman Zeitlin
- Sound Director :
- Sonic Union
- Mixer :
- Rob McIver
- Creative Director :
- Mike Long
Need a credit fix? Contact the Creativity Editors
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