A House Becomes a Home, Trashed by Kids, Pets and Paints
Erik van Wyk Directs Emotive Spot for Auction Site Allegro
Aug 20, 2015
This beautifully filmed commercial from aution website Allegro shows the process of a house becoming a real home -- via breakages, spillages, kids writing on walls, pets having accidents and more. It begins with a young couple eyeing their new home hopefully while trying to create a look based on an interiors magazine. Of course their plans go awry once kids, pets, paints and parties come along and beloved objects slowly get trashed. But they look happy anyway, and the emotive soundtrack makes this a moving piece of film. The ad ends with the line "What are you looking for?"
Director Erik van Wyk of South African production company Bouffant filmed the spot in Poland. Allegro, which is immensely popular in Poland, started out as a Polish auction site and is now owned by a South African firm.