Orsted, a Danish renewable energy company, has a rare message for consumers: it's one of hope.
A new interactive film by Wieden + Kennedy Amsterdam asks viewers to submit three positive words describing what home means to them by completing the sentences, "Home is my," "Home is where I feel," and "Home should be."
In response to their answers, participants will see one of thousands of possible films, personalized to reflect a home environment that fits with their own choice of words, whether "playful," "tranquil" or just plain "tidy."
The second half of the film shows climatic devastation on homes in the shape of floods, wind and fire, while the voiceover continues to repeat the same positive words. The harsh juxtaposition between reality and fantasy brings home the threat presented by global warming.
However, the film finishes with the message that green energy recently became cheaper than black energy (fossil fuel) for the first time. While soothing music plays, and wind farms rotate in the sea breeze, the text explains that it is possible to create a world that runs entirely on green energy and urges consumers to spread the word via social media.