Canada’s oldest influencer

Published On
Dec 17, 2019

Description

The Royal Canadian Legion raises money for veterans by selling poppies on Rememberence Day. To continue to fundraise in an increasingly cashless world, they've added a digital poppy that Canadians can share on social media in exchange for a donation. We documented the emotional moment when one of Canada's oldest veterans signed up for Facebook and Twitter to dedicate a poppy to his late friend and mentor. By sharing on social media and asking Canada to follow his lead, Ardwell Eyres became Canada's oldest influencer. If one of our oldest veterans can share a digital poppy, we all can.

Credits

Date
Dec 17, 2019
Agency:
Zulu Alpha Kilo
Client:
HomeEquity Bank
Creative Director:
Zak Mroueh
Art Director:
Vic Bath
Writer:
Dan Cummings
Account Team:
David Tremblay
Account Team:
Violet Karbalaei
Strategic Planner:
Tim Hopkins
Strategic Planner:
Sean Bell
Client:
Yvonne Ziomecki
Client:
Vivianne Gauci
Client:
Niary Toodakian
Production House:
Zulubot
Director:
Barbara Shearer
Production House Producer:
Tom Evans
Production House Producer:
Colleen Allen
Production Assistant:
Brennan Neufeld
Director of Photography:
James Arthurs
Camera Operator:
Cameron Roden
Location Sound:
Daniel Hewett
Video Post Facility / Editing Company:
Zulubot
Editor:
Jessie Posthumus
Compositor / Online:
Jessie Posthumus
Colourist/Transfer:
Patrick Samaniego
Color Assist:
Evan Spicer
Audio Post Facility/Music House:
Eggplant Music & Sound
Engineer:
Benjamin Spiller
Media Agency:
OMD
Media Agency Planner:
Dwayne Mataseje
Media Agency Planner:
Mitchell Cornelisse
PR Agency:
Provident Communications
PR Agency Partner:
Wojtek Dabrowski
PR Agency Partner:
Morgan McLellan

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