#PauseToRemember
Published On
Dec 17, 2019
Description
For Remembrance Day 2019, the Royal Canadian Legion launched a breakthrough campaign to recruit a new generation of supporters online. With the help of Twitch, Mixer, and YouTube along with some of their more recognized influencers and gamers from around the world, the campaign asked gamers to hold an online gaming cease fire that occurs during the moment of silence at 11am, on November 11th.
Credits
- Date
- Dec 17, 2019
- Agency:
- Zulu Alpha Kilo
- Client:
- HomeEquity Bank
- Creative Director:
- Zak Mroueh
- ACD:
- Vic Bath
- ACD:
- Dan Cummings
- Art Director:
- Michael Romaniuk
- Writer:
- Jackson Kemp
- Account Team:
- David Tremblay
- Account Team:
- Violet Karbalaei
- Strategic Planner:
- Tim Hopkins
- Strategic Planner:
- Sean Bell
- Client:
- Yvonne Ziomecki
- Client:
- Vivianne Gauci
- Client:
- Niary Toodakian
- Production House:
- Zulubot
- Production House Producer:
- Tom Evans
- Production House Producer:
- Colleen Allen
- Editor:
- Ashlee Mitchell
- Media Agency:
- OMD
- Media Agency Planner:
- Dwayne Mataseje
- Media Agency Planner:
- Mitchell Cornelisse
- PR Agency:
- Provident Communications
- PR Agency Partner:
- Wojtek Dabrowski
- PR Agency Partner:
- Morgan McLellan
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Industry
Project Type
