#PauseToRemember

Published On
Dec 17, 2019

Description

For Remembrance Day 2019, the Royal Canadian Legion launched a breakthrough campaign to recruit a new generation of supporters online. With the help of Twitch, Mixer, and YouTube along with some of their more recognized influencers and gamers from around the world, the campaign asked gamers to hold an online gaming cease fire that occurs during the moment of silence at 11am, on November 11th.

Credits

Date
Dec 17, 2019
Agency:
Zulu Alpha Kilo
Client:
HomeEquity Bank
Creative Director:
Zak Mroueh
ACD:
Vic Bath
ACD:
Dan Cummings
Art Director:
Michael Romaniuk
Writer:
Jackson Kemp
Account Team:
David Tremblay
Account Team:
Violet Karbalaei
Strategic Planner:
Tim Hopkins
Strategic Planner:
Sean Bell
Client:
Yvonne Ziomecki
Client:
Vivianne Gauci
Client:
Niary Toodakian
Production House:
Zulubot
Production House Producer:
Tom Evans
Production House Producer:
Colleen Allen
Editor:
Ashlee Mitchell
Media Agency:
OMD
Media Agency Planner:
Dwayne Mataseje
Media Agency Planner:
Mitchell Cornelisse
PR Agency:
Provident Communications
PR Agency Partner:
Wojtek Dabrowski
PR Agency Partner:
Morgan McLellan

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