Honda Screws With Your Head in New Illusion-Filled European Ad for CR-V

Latest from McGarry Bowen Makes 'An Impossible, Possible'

Published On
Oct 18, 2013

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McGarry Bowen London makes the seemingly impossible, possible, in this new European ad introducing the Honda CR-V's 1.6 i-DTEC diesel engine, its latest work since the agency won a CR-V pitch from the automaker in July of 2012. Directed by Gorgeous' Chris Palmer, the ad features a series of in-camera optical illusions, a metaphor for what the CR-V has done in bringing a big car experience to a smaller, more budget-friendly vehicle.

See how the agency and production company created the spot in the Making Of film. The spot will run across Europe through the rest of the year.

Credits

Date
Oct 18, 2013
Brand:
Honda
Client:
Honda
Agency:
mcgarrybowen-London
Executive Creative Director:
Paul Jordan
Executive Creative Director:
Angus MacAdam
Copywriter:
Richard Holmes
Art Director:
Remco Graham
Creative Planner:
Max Kennedy
Agency Producer:
Richard Firminger
Production Company:
Gorgeous
Director:
Chris Palmer
Editor:
Paul Watts
Post Production:
The Mill
Colorist:
Seamus O'Kane
Visual Effects:
Tom Sparks
Audio Post:
Parv Thind
Audio Post:
Wave

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Project Type