This Unexpected Honda Civic Spot Features a Shih Tzu and a Meteor

The Film from Leo Burnett Melbourne Is About Chasing Your Dreams

Published On
Jul 11, 2016

Editor's Pick

It's safe to say this is the first commercial ever to feature a Shih Tzu, a meteor careening toward the earth and a news anchor uttering the word "poop." It's all part of an unconventional plug for the new Honda Civic, from Leo Burnett Melbourne.

The Australian video ad, "Chase It," opens with a bored TV reporter covering a dog show when she spots a meteor overhead. She takes off in a Civic to follow it (accidentally kidnapping a Shih Tzu along the way.) "We chased a dream to bring you the bold new Honda Civic," the voiceover says. "Go chase yours."

Credits

Date
Jul 11, 2016
Brand:
Honda Civic
Client:
Honda Civic
Agency:
Leo Burnett-Melbourne
General Manager:
Scott McGregor
Customer Relations:
Scott McGregor
Brand Communications Manager:
Ben Familton
Communications Specialist:
Melissa Altarelli
Communications Specialist:
Sarah Tolliday
Chief Creative Officer:
Jason Williams
Senior Creative:
Alex Metson
Senior Creative:
Blair Kimber
Senior Creative:
Joe Hill
Senior Creative:
Garret Fitzgerald
Broadcast Producer:
Cinnamon Darvall
Group Account Director:
Chris Ivanov
Senior Account Director:
Jaime Morgan
Integrated Account Director:
Nick Bennett
Account Executive:
Alex Cusworth
Director, Integrated Strategy:
Ilona Janashavili
Strategy Planner:
Emily Gould
Senior Digital Strategist:
James Duthie
Senior Digital Producer:
Charles Crang
Associate Creative Director:
Tim Shelley
Senior Digital Designer:
Matthew Caminiti
Technical Director:
Luke Torney
Senior Back-End Developer:
Ken Chen
Front-End Developer:
Rami Yahya
Print Producer:
John Trifonopoulos
Social Media:
Chris Steele
Social Media:
Josh Popow
Production:
Goodoil Films
Director:
Nathan Price
Producer:
Andrew McLean
Executive Producer:
Juliet Bishop
Director, Photography:
Ginny Loane
Production Designer:
Guy Treadgold
Post Production Editorial:
The Butchery
Editor:
Jack Hutchings
Visual Effects:
Colin Renshaw
Supervisor:
Colin Renshaw
Visual Effects/Supervisor:
Alt. VFX
Sound Engineer:
Sam Hopgood
Sound Engineer:
Soundlounge
Soundtrack:
Roger Hodgson
Soundtrack:
Dreamer

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Project Type