Honda Civic : Yahoo! Takeover

A fun drive.

Published On
May 08, 2012

Editor's Pick

Honda and agency Dare Vancouver orchestrated a takeover of Yahoo!'s OMGgossip site using assets from the site, in an online promotion designed to show how the Honda Civic makes driving fun again. When visitors to the site clicked on a box that said 'Start your drive' , the whole page flipped down and a city grew from the page's content. Headlines became buildings, pictures became billboards and the Civic from the picture zoomed through the streets. Once it finished its circuit, the page flipped back up and the Civic drove back into its original box.

Credits

Date
May 08, 2012
Brand:
Honda Civic
Client:
Honda Civic
Agency:
Dare-Vancouver
Creative Director:
Bryan Collins
Creative Director:
Rob Sweetman
Art Director:
Addie Gillespie
Art Director:
Mia Thomsett
Copywriter:
Addie Gillespie
Copywriter:
Mia Thomsett
Producer:
Amberlea Schaab
Production House:
Hatch Studios
Director:
Richard Rosenman
Producer:
Randi Yaffa
Modeler:
Kosta Lavrinuk
Animation:
Alex Avdyushin
Lighting/Texture/Render:
Florin Besleaga
Final Composite:
Richard Rosenman
Developer:
Pixelcarve Inc

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