Honda : Connecting Lifelines

Roads open up for earthquake victims.

Published On
Nov 08, 2012

Editor's Pick

Dentsu and Honda leveraged the automaker's built-in Internavi navigation system to help victims of the Tohoku earthquake and tsunami disaster rebuild their lives. The technology helped to expedite delivery of aid and supplies to those in the disaster--it also became the foundation of Google's interactive survival map, more recently implemented to help those devastated by Huricane Sandy.