A Car-Obsesssed Kid Rediscovers His Fantasies in Adorable Honda Spot

Ad by RPA Promotes Restyled Accord

Published On
Oct 03, 2015

Editor's Pick

In Honda's new cute spot for the Accord, the restyled car reignites a little boy's passion for cars many years later.

The 60-second spot, directed by Arts & Sciences' Michael Spiccia for RPA, opens with a little kid playing with his dinky toy autos, watching his dad wash the car and sleeping in a car-shaped bed.

As an older kid, he's racing a remote controlled car, and as a teen he's driving a go-kart around a track. In each scenario, the viewer also sees his fantasies, in which his cars come alive at night, his dad cleans a racing car, or he's in an exciting police chase. Suddenly we cut to the boy as an adult stuck in traffic, looking bored and unenthusiastic. But as he glimpses the Accord, his fantasies spring back into life.

The commercial aired first during this weekend's college football game on ESPN, and will also be promoted in social media.

Credits

Date
Oct 03, 2015
Brand:
Honda
Client:
Honda
Director:
Michael Spiccia
Production Company:
Arts & Sciences
Executive Vice President, CCO:
Joe Baratelli
Senior Vice President/Executive Creative Director:
Jason Sperling
Senior Art Director:
Amy Servidea
Senior Copywriter:
Chris Bradford
Art Director:
Hans Seeger
Copywriter:
David Kennedy
Senior Vice President, Chief Production Officer:
Gary Paticoff
Vice President, Executive Producer:
Isadora Chesler
Producer:
Joshua Herbstman
Freelance Producer:
Jennifer Weinberg
Production Coordinator:
Jeanette Howes
Vice President, Director, Business Affairs:
Maria Del Homme
Senior Business Affairs Manager:
Marlys Pulos
Executive Vice President, Management Account Director:
Brett Bender
Senior Vice President, Group Account Director, Honda Regional Marketing:
Fern McCaffrey
Vice President, Management Supervisor:
Cathy OGorman
Account Supervisor:
Jacob Gentry
Account Supervisor:
Eliza Wan
Account Executive:
Chloe Seitz
Executive Producer:
Marc Marrie
Managing Director:
Mal Ward
Head of Production:
Christa Skotland
Line Producer:
Ben Scandrett-Smith
Line Producer:
Kristin Porter
Director, Photography:
Danny Ruhlmann
Post Production Editorial:
Rock Paper Scissors
Editor:
Gabriel Britz
Assistant Editor:
Cudjo Collins
Assistant Editor:
Jaime Serna
Executive Producer:
Angela Dorian
Producer:
Dina Ciccotello
Post Production Visual Effects:
A52
Visual Effects Supervisor:
Andy McKenna
CG Supervisor:
Adam Newman
2D Visual Effects Artist:
Matt Sousa
2D Visual Effects Artist:
Chris Moore
2D Visual Effects Artist:
Michael Plescia
Finishing:
Gabe Sanchez
Finishing:
Kevin Stokes
3D Artist:
Pete Coggeshall
3D Artist:
Mike Bettinardi
3D Artist:
Thomas Kernan
3D Artist:
Abel Salazar
3D Artist:
Aaron Baker
3D Artist:
Adam Carter
3D Artist:
Nathaniel Morgan
3D Artist:
Marko Mandaric
3D Artist:
Tim Kadowaki
3D Artist:
Joe Paniagua
3D Artist:
Wendy Kline
Designer:
Krystal Sojo
Producer:
Stacy Kessler-Aungst
Head of Production:
Kim Christensen
Executive Producer:
Patrick Nugent
Music Supervision and Sound Design:
Squeak E. Clean
Music:
Ben Folds
Track:
Before Cologne
Mix:
Lime Studios
Mixer:
Dave Wagg
Assistant Mixer:
Adam Primack
Executive Producer:
Susie Boyajan
Advertising Delievery Services Contact:
Lee Anne Frazier
Advertising Delievery Services Contact:
Veronica Strong
Car Prep:
LA Prep Inc
Account Manager:
Lorene Miyake
Account Team:
Adam Hale
Agency:
RPA

Need a credit fix? Contact the Creativity Editors

Industry
Project Type