Honda always does a great job of humanizing their automobiles -- a good tactic, since you can only hear about fuel efficiency and keyless doors a handful of times until the brands and commercials start blurring together. After chronicling the tale of "Million Mile Joe", RPA is back with the story of Tim Mings, the man who owns the first Honda -- serial no. 1 -- ever made for the United States market, part of the brand's N600 vehicles line.
The First Honda campaign will continue, says the agency, and will be used to highlight other firsts (get your mind out of the gutter!) in the lives of Honda-owners.