Fun to drive, wherever you go
Published On
May 01, 2020
Description
A new multi-channel marketing campaign for the first-ever 2020 Honda CR-V Hybrid, now available in the U.S., shows how it’s “Fun to Drive, Wherever You Go.” The campaign stars Honda’s first electrified CUV in America, highlighting its fun-to-drive demeanor, day-to-day versatility and all-terrain capability, all set to the tune “Mountains” by the global pop supergroup LSD, composed of Labrinth, Sia, and Diplo. “Fun to Drive, Wherever You Go” demonstrates the versatility of CR-V Hybrid by taking viewers on a journey across various settings as it drives through a Rubik’s Cube®-type world.
Credits
- Date
- May 01, 2020
- Agency :
- RPA
- Client :
- Honda
- EVP & Chief Operating Officer :
- Joe Baratelli
- SVP / Chief, Creative Development :
- Jason Sperling
- VP / Creative Director :
- Sarah May Bates
- Associate Creative Director :
- Matthew Pullen
- Associate Creative Director :
- Jon Murray
- EVP / Chief Production Officer :
- Gary Paticoff
- SVP / Director Video Production :
- Isadora Chesler
- Senior Producer :
- Joshua Herbstman
- Producer :
- Jessica Shepard
- VP / Director, Business Affairs :
- Maria Del'Homme
- EVP / Chief Client Officer :
- Brett Bender
- VP / Management Supervisor :
- Cathy O’Gorman
- Account Executive :
- Mike Mattoon
- Assistant Account Executive :
- Helen Jeong
- SVP/ Group Strategic Planning Director :
- Christian Cocker
- Product Information Manager :
- Marco Fantone
- Production Company :
- Nexus Studios
- Director :
- Adam Foulkes
- Director :
- Alan Smith
- Executive Producer :
- Tracey Cooper
- Production Manager :
- Derek Walsh
- Storyboards :
- Morgan Ritchie
- CG Lead :
- Joao Rema
- Compositing Lead :
- German Diaz
- Previs :
- Laura Quinn
- Previs :
- Antonin Derory
- Rigging :
- Lea Georges
- Pipeline :
- Tom Melson
- Pipeline :
- Patrick Hearn
- Concept Artist/Matte Painter :
- Christoph Unger
- Concept Artist/Matte Painter :
- Serdar Sigma
- Concept Artist/Matte Painter :
- Daniel Tiller
- CG :
- Carl Kenyon
- CG :
- Nico Domorego
- CG :
- Pedro Pereira
- CG :
- Sophie Blayrat
- CG :
- Andy Spence
- CG :
- Vincent Techer
- CG :
- Fabien Glasse
- CG :
- Zach Pindoria
- FX :
- Thanos Topouzis
- FX :
- Arnaud Malherbe
- FX :
- Gareth Bell
- Animation :
- Gary Cureton
- Compositing :
- Guy Lubin
- Compositing :
- Turker Tuncer
- Compositing :
- Osman Baloglu
- Compositing :
- Marko Perendija
- Compositing :
- Emre Samioglu
- Compositing :
- Garett Honn
- Compositing :
- Gianluca Dentici
- Compositing :
- Fabrizio Gilardoni
- Compositing :
- Diane Thriault
- Compositing :
- Rich Worsley
- Rotoscope :
- Elements
- Supervisor :
- Pragti Wadhwa
- Editor :
- David Slade
- Editor :
- Thomas Heleta
- Editor :
- Joe Eckworth
- Colorist :
- Kris Smales
- Color Producer :
- Sasha Pace
- Executive Producer :
- Karen Anderson
- Executive Producer :
- Meghan Lang
- Finishing Producer :
- Bomyee Hwang
- Finishing Producer :
- John Edson
- Sound Design :
- Factory
- Sound Design :
- Mark Hills
- Sound Producer :
- Deborah Whitfield
- Audio Post :
- Lime Studios
- Mix Engineer :
- Dave Wagg
- Assistant Mix Engineer :
- Matthew Conzelmann
- EP :
- Susie Boyajan
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