Honda gets rugged in new brand campaign
Published On
Nov 25, 2020
Description
Honda highlights the not-so-obvious capabilities of its SUV and truck lineup in a new brand marketing campaign. The opening spot in the campaign touts the highly-versatile 2021 Passport and Pilot SUVs, including the Pilot Special Edition, demonstrating their capability on- and off-road, with a glimpse of the redesigned 2021 Honda Ridgeline pickup. The first commercial in the new brand campaign also debuts actor and WWE superstar John Cena, as the new voice of the Honda brand.
Credits
- Date
- Nov 25, 2020
- Agency :
- RPA
- Client :
- Honda
- EVP / Chief Creative Officer :
- Joe Baratelli
- Creative Development :
- Jason Sperling
- VP / Creative Director :
- Chuck Blackwell
- VP / Creative Director :
- Ken Pappanduros
- Associate Creative Director :
- Ricardo Gurgel
- Senior Copywriter :
- Marcos Botelho
- Art Director :
- Sam Ashcraft
- Copywriter :
- Walker Pfost
- EVP / Chief Production Officer :
- Gary Paticoff
- VP / Director, Video Production :
- Isadora Chesler
- Senior Producer :
- Angela Pascal
- VP / Director, Business Affairs :
- Maria Del Homme
- Associate Director Business Affairs :
- Andy Recalde
- EVP / Chief Client Officer :
- Brett Bender
- SVP / Executive Account Director :
- Fern McCaffrey
- VP / Account Director :
- Jane LoSasso
- Management Supervisor :
- Mike Vallone
- Account Executive :
- Kelly Hu
- Assistant Account Executive :
- Molly Dyer
- Product Information Manager :
- Marco Fantone
- Production Company :
- REO
- Director :
- Renan Ozturk
- Director :
- Eric Crosland
- Executive Producer :
- Taylor Rees
- Producer :
- Shannon Ethridge
- Editorial :
- Arcade Edit
- Editor :
- Graham Chisholm
- Assistant Editor :
- Dean Miyahira
- Sr. Producer :
- Kirsten Thon-Webb
- Executive Producer :
- Crissy deSimone
- VFX :
- Timber
- Creative Director :
- Jon Lorenz
- Creative Director :
- Marek Glaser
- Producer :
- Chrissy Bruzek
- Flame :
- Brian Shneider
- Assistant Flame Artist :
- Alice Cen
- Nuke :
- Artur Elson
- Music Search :
- We Are Walker
- Executive Producer :
- Sara Matarazzo
- Executive Producer :
- Stephanie Pigott
- Music Supervisor :
- Danielle Soury
- Sound Design / Mix :
- Lime Studios
- Re-Recording Mixer :
- Dave Wagg
- Assistant Re-Recording Mixer :
- Matthew Conzelmann
- Executive Producer :
- Susie Boyajan
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