Honda gets rugged in new brand campaign

Published On
Nov 25, 2020


Honda highlights the not-so-obvious capabilities of its SUV and truck lineup in a new brand marketing campaign. The opening spot in the campaign touts the highly-versatile 2021 Passport and Pilot SUVs, including the Pilot Special Edition, demonstrating their capability on- and off-road, with a glimpse of the redesigned 2021 Honda Ridgeline pickup. The first commercial in the new brand campaign also debuts actor and WWE superstar John Cena, as the new voice of the Honda brand.


Nov 25, 2020
Agency :
Client :
EVP / Chief Creative Officer :
Joe Baratelli
Creative Development :
Jason Sperling
VP / Creative Director :
Chuck Blackwell
VP / Creative Director :
Ken Pappanduros
Associate Creative Director :
Ricardo Gurgel
Senior Copywriter :
Marcos Botelho
Art Director :
Sam Ashcraft
Copywriter :
Walker Pfost
EVP / Chief Production Officer :
Gary Paticoff
VP / Director, Video Production :
Isadora Chesler
Senior Producer :
Angela Pascal
VP / Director, Business Affairs :
Maria Del Homme
Associate Director Business Affairs :
Andy Recalde
EVP / Chief Client Officer :
Brett Bender
SVP / Executive Account Director :
Fern McCaffrey
VP / Account Director :
Jane LoSasso
Management Supervisor :
Mike Vallone
Account Executive :
Kelly Hu
Assistant Account Executive :
Molly Dyer
Product Information Manager :
Marco Fantone
Production Company :
Director :
Renan Ozturk
Director :
Eric Crosland
Executive Producer :
Taylor Rees
Producer :
Shannon Ethridge
Editorial :
Arcade Edit
Editor :
Graham Chisholm
Assistant Editor :
Dean Miyahira
Sr. Producer :
Kirsten Thon-Webb
Executive Producer :
Crissy deSimone
Creative Director :
Jon Lorenz
Creative Director :
Marek Glaser
Producer :
Chrissy Bruzek
Flame :
Brian Shneider
Assistant Flame Artist :
Alice Cen
Nuke :
Artur Elson
Music Search :
We Are Walker
Executive Producer :
Sara Matarazzo
Executive Producer :
Stephanie Pigott
Music Supervisor :
Danielle Soury
Sound Design / Mix :
Lime Studios
Re-Recording Mixer :
Dave Wagg
Assistant Re-Recording Mixer :
Matthew Conzelmann
Executive Producer :
Susie Boyajan

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