Honda : Halloween Facebook

Fans become jack-o-lanterns.

Published On
Oct 31, 2011

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Last Halloween, Honda Facebook fans created Honda-inspired Jack-o-Lanterns and entered them into a gallery on the brand's Facebook wall.

This year (in a campaign by RPA also reminiscent of Hall's Green Grape Sculptures), Honda created custom, hand-carved pumpkins featuring the faces of fans who posted Honda-themed pumpkin photos last year. It commissioned Maniac Pumpkin Carvers to create the faces. It's all part of an ongoing campaign by Honda called 'Honda Loves You Back', designed to 'show some reciprocal love' to its fans.