Honda Turns Owners' Garages Into Pop-Up Dealerships in France
Campaign Turned Loyal Fans of the Brand Into Ambassadors
Editor's Pick
In France, Honda recently came up with a creative way of addressing a problem: lack of dealerships in that market. A campaign by Sid Lee Paris identified loyal Honda owners and turned their garages into pop-up dealerships in French suburbia to promote its CR-V and HR-V SUVs.
The three-week long #HondaNextDoor project launched in September via a press, web, social media and TV campaign to invite customers to sign up online for test drives directly at the pop-up dealerships. After an initial film featuring a loyal Honda fan, additional content was added throughout the experience.
The campaign reached over a million people, generating thousands of leads, and over three weekends, over a thousand people signed up to visit dealerships. Honda now intends to expand #HondaNextDoor to other European countries, starting soon in Belgium.
Credits
- Date
- Oct 30, 2017
- Brand :
- Honda
- Client :
- Honda
- Agency :
- Sid Lee-Paris
- President :
- Sylvain Thirache
- Chief Executive Offier :
- Johan Delpuech
- Managing Director :
- Bruno Lee
- Account Director :
- Fabien Buferne
- Creative Consultant :
- Camille Lefrère
- Creative Director :
- Sylvain Thirache
- Copywriter :
- Güllit Baku
- Art Director :
- Ludovic Gontrand
- Production Director :
- Thomas Laget
- Producer :
- Aldric Menanteau
- Production Studio :
- MILES
- President :
- Eliott Brunet
- Director :
- Geordy Montfils
- Director, Production :
- César Décharme
- Honda Motor Europe Vice President :
- Christophe Decultot
- Department Manager of Car Division :
- Pierre Guignot
- Marketing Manager :
- Steve Amsellem
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