Honda Debuts Sweeping Stop-Motion 'Power of Dreams' Ad

Marketer Puts Serious Cash Behind Two-Minute Spot That Goes Beyond Cars

Published On
Sep 21, 2015

Editor's Pick

Honda is fueling its long-running "Power of Dreams" campaign with a new two-minute ad that spans the marketer's products from cars to boat motors. It debuted this weekend during NFL games on CBS.

The spot, called "Paper," weaves together roughly 3,000 hand-drawn illustrations using stop-motion filming that takes viewers through a paper-flipping, historical journey of Honda products. Images include references to founder Soichiro Honda's use of a radio generator to power his wife's bike, Honda's motorcycle development and multiple shots of cars past and present, including the new 2016 Pilot vehicle.

The creative agency is RPA and the ad was shot by stop-motion artist Pes (full name Adam Pesapane). His videos include 2013's "Fresh Guacamole," which was nominated for an Academy Award in the best animated short category.

Read more about the campaign over at AdAge.com.

Credits

Date
Sep 21, 2015
Brand:
Honda
Client:
Honda
Executive Vice President/Chief Creative Offier:
Joe Baratelli
Senior Vice President/Executive Creative Director:
Jason Sperling
Vice President, Creative Director/Art Director:
Chuck Blackwell
Vice President, Creative Director/Copywriter:
Ken Pappanduros
Senior Copywriter:
Chris Bradford
Art Director:
Laura Crigler
Copywriter:
Josh Hepburn
Senior Vice President, Chief Production Officer:
Gary Paticoff
Vice President, Executive Producer:
Isadora Chesler
Producer:
Matt Magsaysay
Senior Vice President, Group Strategic Planning Director:
Christian Cocker
Vice President, Director, Business Affairs:
Maria Del Homme
Executive Vice President, Management Account Director:
Brett Bender
Vice President, Group Account Director:
Adam Blankenship
Vice President, Group Account Director:
Jeff Moohr
Management Supervisor:
Rose McRitchie
Account Executive:
Susan Kim
Account Executive:
Paul Sulzer
Product Information Manager:
Marco Fantone
Production Company:
Reset Content
Director:
PES
Managing Director:
Dave Morrison
Executive Producer:
Jen Beitler
Executive Producer:
Jeff McDougall
Head of Production:
Amanda Clune
Producer:
Stan Sawicki
Director, Photography:
Eric Adkins
Production Supervisor:
Mario D'Amici
Production Designer:
John Joyce
Motion Control Operator:
Mark Eifert
Motion Control Assistant:
Calvin Frederick
Animation Supervisor:
Eileen Kohlhepp
Animator:
Amy Adamy
Animator:
Sihanouk Mariona
Animator:
David Braun
Animator:
Julian Petschek
Animator:
Javan Ivey
Animator:
Jen Prokopowicz
Animator:
Brandon Lake
Animator:
Ranko Tadic
Animator:
Quique Rivera
Illustrator:
Jerrod McIlvain
Illustrator:
Nicole Cardiff
Illustrator:
Vincent Lucido
Illustrator:
Arwen King
Illustrator:
Meghan Boehman
Illustrator:
Monica Magana
Illustrator:
Kei Chong
Illustrator:
Trevor Brown
Illustrator:
Alex Theodoropulos
Set Dresser/Painter:
Veronica Hwang
Illustration:
Evan Koehne
Art Department:
Nate Theis
Art Department:
Ellen Ridgeway
Art Department:
Melissa Quezada
Editorial:
Rock Paper Scissors
Editor:
Stewart Reeves
Executive Producer:
Angela Dorian
Producer:
Leah Carnahan-Dogruer
Assistant Editor:
Jasmina Zaharieva
Visual Effects and Finish:
A52
Visual Effects Supervisor/Lead Flame Artist:
Andy Rafael Barrios
CG Supervisor:
Kirk Shintani
Executive Producer:
Patrick Nugent
Producer:
Lusia Boryczko
Head of Production:
Kim Christensen
Executive Producer:
Patrick Nugent
2D Visual Effects Artist:
Michael Plescia
2D Visual Effects Artist:
Enid Dalkoff
2D Visual Effects Artist:
Chris Moore
2D Visual Effects Artist:
Cam Coombs
2D Visual Effects Artist:
Michael Vagilenty
CG Artist:
Aaron Baker
CG Artist:
Mike Bettinardi
CG Artist:
Michael Cardenas
CG Artist:
Jon Belcome
CG Artist:
Joe Chiechi
Previsualization:
Ranko Tadic
Previsualization:
Ingolfur Guomundsson
Previsualization:
Benito Vargas
Colorist:
Tommy Hooper
Online Editor:
Dan Ellis
Color/Online Assistant:
Gabe Sanchez
Color/Online Assistant:
Chris Riley
Color/Online Assistant:
Erik Rojas
Rotoscope Artist:
Cathy Shaw
Rotoscope Artist:
Robert Shaw
Rotoscope Artist:
Tiffany Germann
Sound Design:
Factory UK Sound Design Studios
Sound Designer:
Phil Bolland
Head of Production:
Lou Allen
Mix:
Lime Studios
Re-Recording Mixer:
Dave Wagg
Assistant Re-Recording Mixer:
Adam Primack
Executive Producer:
Susie Boyajan
Agency:
RPA

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