The power of something greater

Published On
Apr 22, 2020


Honda’s new marketing campaign builds on the company's pledge to communities and customers in response to the COVID-19 pandemic by adding meaning to The Power of Dreams during these unprecedented times. Titled “The Power of Something Greater,” the new advertising and social media campaign focuses on how the strength of coming together as a community can help people get through challenging times, and emerge even stronger.


Apr 22, 2020
Agency :
Client :
EVP / Chief Creative Officer :
Joe Baratelli
SVP / Chief, Creative Development :
Jason Sperling
VP / Creative Director :
Sarah Bates
VP / Creative Director :
Ken Pappanduros
Senior Art Director :
Adrianne Benzion
Copywriter :
Kyle Harrison
EVP / Chief Production Officer :
Gary Paticoff
SVP / Director Video Production :
Isadora Chesler
Senior Producer :
Faye Armstrong
Senior Producer :
Whitney Young
Associate Director of Business Affairs :
Andy Recalde
VP / Director, Business Affairs :
Maria Del Homme
EVP / Chief Client Officer :
Brett Bender
SVP / Group Account Director :
Fern McCaffrey
VP / Account Director :
Jane LoSasso
Account Supervisor :
Christina Contreras
Account Executive :
Claire Penhorwood
Editorial Company :
Union Editorial
Editor :
Teddy Gersten
Assistant Editor :
Kimberly Landry
Producer :
Dani DuHadway
Executive Producer :
Joe Ross
Managing Partner/President :
Michael Raimondi
Post FX/ Finishing Company :
Hunter VFX
Flame Artist :
Evan Guidera
Graphic Artist :
Mannix Rickenbacher
Finishing Producer :
Logan Aries
Music :
Booker Hill Music
VO :
Ken Pappanduros
Audio/Final Mix :
Lime Studios
Mixer/Engineer :
Dave Wagg
Assistant Mixer :
Matthew Conzelmann
EP :
Susie Boyajan

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Project Type