The power of something greater
Published On
Apr 22, 2020
Description
Honda’s new marketing campaign builds on the company's pledge to communities and customers in response to the COVID-19 pandemic by adding meaning to The Power of Dreams during these unprecedented times. Titled “The Power of Something Greater,” the new advertising and social media campaign focuses on how the strength of coming together as a community can help people get through challenging times, and emerge even stronger.
Credits
- Date
- Apr 22, 2020
- Agency :
- RPA
- Client :
- Honda
- EVP / Chief Creative Officer :
- Joe Baratelli
- SVP / Chief, Creative Development :
- Jason Sperling
- VP / Creative Director :
- Sarah Bates
- VP / Creative Director :
- Ken Pappanduros
- Senior Art Director :
- Adrianne Benzion
- Copywriter :
- Kyle Harrison
- EVP / Chief Production Officer :
- Gary Paticoff
- SVP / Director Video Production :
- Isadora Chesler
- Senior Producer :
- Faye Armstrong
- Senior Producer :
- Whitney Young
- Associate Director of Business Affairs :
- Andy Recalde
- VP / Director, Business Affairs :
- Maria Del Homme
- EVP / Chief Client Officer :
- Brett Bender
- SVP / Group Account Director :
- Fern McCaffrey
- VP / Account Director :
- Jane LoSasso
- Account Supervisor :
- Christina Contreras
- Account Executive :
- Claire Penhorwood
- Editorial Company :
- Union Editorial
- Editor :
- Teddy Gersten
- Assistant Editor :
- Kimberly Landry
- Producer :
- Dani DuHadway
- Executive Producer :
- Joe Ross
- Managing Partner/President :
- Michael Raimondi
- Post FX/ Finishing Company :
- Hunter VFX
- Flame Artist :
- Evan Guidera
- Graphic Artist :
- Mannix Rickenbacher
- Finishing Producer :
- Logan Aries
- Music :
- Booker Hill Music
- VO :
- Ken Pappanduros
- Audio/Final Mix :
- Lime Studios
- Mixer/Engineer :
- Dave Wagg
- Assistant Mixer :
- Matthew Conzelmann
- EP :
- Susie Boyajan
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Industry
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