Agency RPA Debuts a Month-Lon Social and Digital Push
Aug 09, 2013
Honda is out to save a nearly extinct American pastime: the drive-in movie theater. Via agency RPA, the project hopes to save as many of the hundreds of drive-ins that are scheduled to close by the end of the year as possible. The problem is the end of 35-millimeter film distribution, so the project is supplying digital projectors to at least five drive ins -- decided on by a public vote. The winning theaters will host a party that includes a screening of "Cloud With a Chance of Meatballs 2."