Honda Translates Classic Data to Recreate Ayrton Senna's World Record-Setting Drive

Dentsu and Rhizomatics Resurrect Classic Racing Event

Published On
Jan 13, 2014

Editor's Pick

Working with Dentsu and digital creative shop Rhizomatics, Honda took telemetry data from late legendary F1 driver Ayrton Senna, who won all three of his F1 championships driving a Honda-engine-powered cars -- and then used it to recreate his world-record-setting 1989 lap at the Japanese F1 circuit in Suzuka, in the form of this fantastic sound and light track installation. Honda had introduced the technology to F1 cars more than 20 years ago in the '80s.