Honda Stalks Other Brands on Twitter

RPA Extends 'Crumbs' Campaign for the Odyssey

Published On
Oct 02, 2013

Editor's Pick

RPA and Honda try really, really hard to get some Twitter smack-talk going with a social media campaign to promote the Odyssey's built-in HondaVac, which sucks up all the crumbs and other gunk that litter your car's floors. The brand has been tweeting at every snack and food company you can think of, from Oreo to Orville to Taco Bell. Not everyone has responded, unfortunately, but it's a smart way to extend the TV campaign, which was voiced by Neil Patrick Harris.