Honda : Terii

Don't rob this car, really.

Published On
Apr 02, 2012

Editor's Pick

On April 1, Honda introduced TERII (Theft Evasion Response Intelligent Interface), a new security system available on all 2013 models. It is much more than a simple alarm or alert device. Instead, TERII appeals to the logic inside each thief, attempting to reason with them to convince them they shouldn't rob the car.

Credits

Date
Apr 02, 2012
Brand:
Honda
Client:
Honda
Agency:
RPA
Executive Vice President, Executive Creative Director:
Joe Baratelli
Senior Vice President/Group Creative Director:
Jason Sperling
Copywriter:
Tylynne McCauley
Senior Producer:
Mark Tripp
Producer Assistant:
Ryan Radley
Production:
Stephen Carmona
Director:
Mark Tripp
Director, Photography:
Stephen Carmona
Editor:
Chris Scheer
Editorial Company:
Butcher Edit
Executive Producer:
Rob Van
Producer:
Chrissy Hamilton
Recording Studio:
Margarita Mix
Engineer/Mixer:
Nathan Dubin
Producer:
Whitney Warren
Associate Creative Director:
J Barbush

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Project Type