Honda 'trick-or-tweets' for Halloween candy from brands on Twitter
The rhyming posts from RPA come with 'sweet' animations
Oct 31, 2018
Tonight, kids around the world are going door to door hoping for their favorite candy. But Honda is going right to the source with a day-long social media effort meant to engage some of the biggest food and snack brands on Twitter.
The day began with a tweet at Reese’s, a short rhyme offering to exchange candy corn for peanut butter cups, a reference to Reese’s own Halloween effort, the Candy Converter.