Divorce Lawyer Uses YouTube Vid Removal to Make Strangely Effective Ads

Law Offices of Esteban Gergely and Wing Come Together for Fun Campaign

Published On
Jan 17, 2014

Editor's Pick

Who thought a divorce lawyer could come up with such a fun campaign? Working with agency Wing, the Law Offices of Esteban Gergely manage to poke fun at our celeb-obsessed culture and also effectively remind you that there is definitely no such thing as happily ever after in this YouTube campaign, which uses the removal of a video as a way to tell its story. Three spots (see the other two on the right) can be searched for: Kate & Tommy refers to Katie Holes and Tom Cruise; Katy & Russell are Katy Perry and Russell Brand; Ashton & Demi are Ashton Kutcher and Demi Moore. When you click on them, the screen shows a very unexpected image.

Credits

Date
Jan 17, 2014
Brand:
Law Offices of Esteban Gergely
Client:
Law Offices of Esteban Gergely
Agency:
Wing
Chief Creative Officer:
Favio Ucedo
Senior Copywriter:
Facundo Paglia
Copywriter:
Marc Duran
Art Director:
Brian Novoa
Producer:
Keyla Hernandez
Editor:
Alejandro Ussa

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Project Type