eBay : Hooves/Force 1 TD

Published On
Feb 21, 2008

Editor's Pick

eBay doesn’t have shoppers; it has winners and losers. And auction losers tend to take longer to come back to eBay. This piece of a broader effort to launch video on eBay involved creating entertaining content that would bring “losers” back to eBay sooner. Designed to be launched as “movie of the week” type programming, we created a series of films that told the stories behind the listings. We called them eBaysodes. One of them, “Force 1 TD” was the first-ever brand film accepted to the Sundance Film Festival. Directed by Randy Krallman, the short film follows three friends – one of whom is visually impaired and has a miniature guide horse named Carmine – who set off to find Carmine a very special pair of sneakers for a very special occasion.


Feb 21, 2008
Client :
Agency :
Creative Director :
John Kaplan
Executive Creative Director :
Jae Goodman
Creative Director :
Andrew Ault
Creative Director :
Jesse Coulter
Agency Producer :
Matt Bijarchi
Production Company :
Director :
Randy Krallman
Writer :
Randy Krallman
Executive Producer :
Patrick Milling Smith
Executive Producer :
Brian Carmody
Producer :
Allison Kunzman
Producer :
Paula Cohen
Editor :
Chad Sipkin
Cinematographer :
Shawn Kim
Production Designer :
Sara Parks
Sound Director :
Philip Loeb
Music :
Music Supervision :
Awwthentic Awwthentic
Additional Music :
Pulse Music
Composer :
Jay Lifton
Brand :

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Project Type