Dow : Hopeful

Topiary takes a trip to London.

Published On
Jul 10, 2012

Editor's Pick

Dow -- despite being in a difficult advertising category -- has in recent months produced touching, emotional creative, with 'Train' and 'Bread.' For the Olympics, DraftFCB Chicago continues this trend with an adorable little 'hedge-man' that spends some time in the athletes' village, moving in to his room, practicing some fencing (topiary is particularly good at this sport) and contemplating diving into a pool. While there, he also turns off open taps and expresses dismay at an overzealous gardener, highlighting Dow's commitment to promote a sustainable Games this year, and make sure that the planet's Olympic dream, too, is realized. Skunk's Nacho Gayan directs, with an uplifting track composed and performed by Paul Hogan.

The 60-second spot premiered Tuesday night, debuting during the MLB All-Star Game.


Jul 11, 2012
Brand :
Client :
Agency :
Chief Creative Officer :
Todd Tilford
Group Creative Director :
Jon Flannery
Creative Director :
Ron D'Innocenzo
Art Director :
Derek Julin
Copywriter :
Terin Izil
Executive Producer :
Ivo Knezevic
Senior Business Manager :
Lisa Stevens
Music Supervisor :
Stump Mahoney
Production Company :
Director :
Nacho Gayan
Executive Producer :
Shelly Townsend
Executive Producer :
Matt Factor
Executive Producer :
Daniel Bergmann
Producer :
Malachy McAnenney
Producer :
Toni Moreno
Director, Photography :
Jan Velicky
Editorial Company :
Rock Paper Scissors
Editor :
Damion Clayton
Assistant Editor :
Will Butler
Executive Producer :
Carol Lynn Weaver
Producer :
Angela Dorian
Effect/Finish :
The Mill - New York
Producer :
Rachel Stones
Producer :
Carl Walters
Senior Flame Artist :
Corey Brown
Compositing :
Rosalind Paradis
Compositing :
Dusty Diller
Visual Effects Supervisor :
Vince Baertsoen
CG Lead :
Ajit Menon
CG Lead :
Vince Baertsoen
CG Producer :
Cody Chen
CG Producer :
Hassan Taimur
CG Producer :
Tim Kim
CG Producer :
Jules Janaud
Colorist :
Fergus McCall
Engineer :
Tom Jucarone
Producer :
Dana Fairbairn
Music :
Beta Petrol
Executive Producer :
Bryan Ray Turcotte
Composer/Artist :
Paul Hogan

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