International Advertising Association : Hopenhagen
Copenhagen rebrands to create hope.
Sep 16, 2009
The International Advertising Association and Ogilvy are rebranding the Danish capital into "Hopenhagen" to motivate citizens to partake in a pro-environment movement in the the lead up to the COP 15, the United Nations Climate Conference, to be held in Copenhagen from December 7 through 18. Read more about the multiplatform Hopenhagen campaign here.