Hormel has cast actress Judy Greer ("Arrested Development") in a zany campaign that satirizes people who go to extreme lenghts to eat "natural" food.
In one ad, she's with friends at a picnic. They all show off their "natural" foods -- one bee-stung looking woman "gathered honey from a beehive in the forest" while another has made a miniscule amount of jam from an "acre of raspberries." Greer, meanwhile, just went to the store and bought Hormel -- a statement that's greeted by looks of horror. Another spot sees her giving a sandwich lunch to her neighbor, who says she was "raised by wolves" and likes to eat all-natural. Turns out she might be literal about that.
The campaign, by BBDO Minneapolis, is aimed at people who are looking to make better food choices, while maintaining a realistic lifestyle. It was directed by Radical.Media's Randall Einhorn and will run on premium video channels and YouTube.