Brandon Allen, CEO and one of the twenty-something co-founders of Santa Barbara-based vineyard Slo Down wines, bares his buns in a thong and cheekless chaps in a new online campaign to promote the vintner's "Sexual Chocolate" wine.

The wine's name pays homage to Eddie Murphy's band from "Coming to America." It also provides lots of fodder for the three ads, which all turn on risque themes. In the first, Allen, dressed in a tuxedo jacket and thong and with Sexual Chocolate in hand, steps into a menage-a-trois -- and turns it into a menage-a-quatre. In another execution, he carries his glass into a marijuana-filled room while a third spot finds him in chained up in an S&M den. The point being, that Sexual Chocolate is the perfect partner for all your good times. The spots were created in-house and directed by Baker Smith of Harvest Films.